Programmatic Business Development Manager, LaunchPAD London, England

Clear Channel is one of Europe’s leading Out of Home advertising companies. With digital screens across many European markets, we’ve been developing tech platforms to help advertisers reach and engage the public in more effective ways. One of these platforms is Clear Channel LaunchPAD – a programmatic advertising solution. LaunchPAD opens up new ways for brands to plan, buy and activate premium digital Out of Home inventory through programmatic, automated, and direct channels across our European markets. As a compelling new advertising offering for programmatic campaigns, LaunchPAD provides a quick and easy connection to our inventory, audiences, and planning data, to and from Clear Channel and our multiple SSP partners. It has been specifically designed to be data-fuelled by the planning power and real-world audience insights generated from Clear Channel RADAR. About the role The Programmatic Business Development Manager, LaunchPAD, will be responsible for driving programmatic revenue growth through strategic alignment with key European buy-side customers and Ad Tech partners, ensuring advertisers achieve their campaign goals whilst maximising revenue for Clear Channel. You’ll be the point of contact for customers as they develop their comms strategies and digital activations, and you’ll be the person who promotes better understanding of the role that DOOH can play in the media mix alongside other digital channels.Working alongside internal teams, you will be tasked with unlocking new incremental revenue opportunities for the programmatic channel, delivered via LaunchPAD, bringing powerful data driven insight to key influencers and decision makers to drive our programmatic business forward. You will be expected to develop long-term strategic relationships with key customers, including programmatic buying hubs and Ad Tech partners to help coordinate and facilitate optimised activation in DOOH that drives real business outcomes. As well as sourcing and securing new programmatic revenue, you’ll work with Customer Success to collect and understand the data and insights from campaigns and customer feedback across all our programmatic activity and use that to help shape our programmatic sales approach and future Tech developments.
What you’ll be doingImmersing yourself in the Programmatic Ecosystem
Develop a deep understanding of the Ad Tech landscape, and how programmatic DOOH fits within it
Examine the platforms & processes involved in programmatic DOOH advertising from initial brief to final PCA Develop knowledge of programmatic buying and selling dynamics; understand different pricing models, how data driven audience targeting drives CPMs, how DSP functionality drives campaign performance, available optimisation techniques, etc.
Understand the role of SSPs, DSPs and DMPs in programmatic DOOH Be aware of the nuance involved in different routes to market e.g. OpenDirect vs OpenRTB and be able to explain the distinction between them Develop a strong understanding of LaunchPAD, and how our programmatic trading gateway will enable new incremental revenues, and position Clear Channel as an integral part of the programmatic DOOH landscape. Developing New Business through Education and Insight Work with commercial teams to ensure strategic alignment on target customers and GTM strategies. Build a shared ambition for campaign excellence with key buy-side partners and Ad Tech partners and productize where appropriate
Work with Customer Success to identify trends, themes and patterns and build sales arguments/case studies in response to this feedback.
Focus on multi-market and cross-border campaigns to drive big wins from forward thinking customers.
Focus on supporting Omnichannel activation platforms by providing deep insight into how audiences move in the physical world and the interaction with online strategies and tactics Focus on Retail Media opportunities and work within that sector to drive relevance and commercial opportunities Develop a strong sense of where the industry is heading and understand where there is opportunity to innovate (e.g. direct connections) Develop and maintain relationships with key decision-makers at target companies by understanding their needs and how our products and services can help them. What we’re looking for An excellent communicator comfortable in client facing scenarios Knowledge of programmatic and the current landscape Strong sales experience with ability to translate business opportunities into the programmatic environment.
Ability to build business relationships with new customers in digital & programmatic planning/buying
Comfortable liaising with DSP/SSP partners and Customer Success to ensure our shared clients’ objectives are being supported and met
What’s in it for you Competitive depending on experience
Sales Incentive Plan – 25% OTI Flexible working (this generally looks like 3 days in our central London office and 2 days at home/another location)
33 paid holidays including bank holidays
Company Pension Scheme matched up to 8%
Healthcare Cash Plan
Life Insurance and group income protection scheme
Cycle to work scheme
Travel/Season ticket loans and a whole host of discounts across 100s of retailers
Social events
We believe in fairness and as an equal opportunities employer we work hard to foster an inclusive environment, a place you can truly be yourself and be treated fairly. We focus purely on skills and behaviours so if you'd like the opportunity to help us create the future of media, we'd like to hear from you. If you need this job description in another format or need any adjustments for your application/interview process, please let us know at #####
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