Digital Marketing Associate

Job DescriptionWe are seeking a highly motivated and experienced Digital Marketing Associate to join our Digital Marketing Solutions Team within the Commercial Operations Business Unit. In this role, you will be responsible for leading the day-to-day operational activities and strategic direction for Chameleon, our proprietary B2B2C client communications system and personalised print system.Responsibilities:Serve as the subject matter expert and ambassador for Chameleon and related systems, such as SpotFire reporting, driving usage with internal and external customersDevelop platform strategy, including marketing and re-engagement strategies, analysis of market trends, gap analysis of customer needs, and ownership of corporate governance and agency managementFoster partnership relationships with all business units, collaborating to advise on best practices and development of campaigns and materials within the Chameleon platform, and promote across all channelsDevelop and nurture customer-centric relationshipsAct as the primary point of contact for operational requests from external and internal customersDevelop and document clear business processes, identifying opportunities for process simplification, system enhancement, and improved user experienceDevelop and maintain Chameleon marketing materials across all channels and system Standard Operating Procedures (SOPs) and user guidesSkills and Competencies Required:Experience with system administration and customer communicationsAbility to develop in-depth knowledge of Chameleon and working knowledge of all systems owned by the DMS team, including but not limited to Salesforce Sales Cloud, GetFeedback, Salesforce Marketing Cloud, Drupal CMS, and WordPress CMSGood understanding and experience of Customer Relationship Management principles and applicationProficiency with standard office applications, including Microsoft ExcelProject management experienceExcellent verbal and written communication skills, including strong presentation skillsEffective agency and third-party liaison and managementKey Activities:Perform routine system administration for Chameleon, including providing first-line assistance to internal and external customersDevelop the strategic direction for Chameleon, including marketing and re-engagement strategies, analysis of market trends, gap analysis of customer needs, and agency managementCollaborate with stakeholders to advise on learnings, best practices, and optimize resultsProject management, ensuring timelines and quality of deliveryEnsure compliance with our companies Animal Health's governance frameworkGenerate reports as required, including commentary and trend analysisDevelop and provide Chameleon training for internal and external customersDevelop and maintain system operating procedures and user guidesManage template creation and management, with knowledge of InDesign and HTML being advantageous but not essentialClosing date for applications: 14th May 2024Current Employees apply HERECurrent Contingent Workers apply HERESearch Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.
No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: RegularRelocation:VISA Sponsorship:Travel Requirements:Flexible Work Arrangements:HybridShift:Valid Driving License:Hazardous Material(s):Job Posting End Date:05/14/2024A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date. Requisition ID:R292215
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